// Nitzan Bartov, SOFTlab | May 2014 | New York, NY
The "We Are Flowers" Installation was designed specifically for the New York flagship Melissa Shoe store and inspired by the company moto: "We are flowers". We wanted to carry the fun and organic forms of the shoe collection into the design.
It was a technological and engineering challenge to design something that would be light and natural from the large scale of the store down to a single pedal. The installation was made by laser cutting 20,000 flowers and an engineered Mylar net that is made of over 4,000 unique pieces. We used Grasshopper to break down the parametric surface into individual parts small enough to be flat cut on a laser cutter to assemble and erect the entire surface.
// We Are Flowers was installed at Melissa Gallery SOHO, New York. May, 2014.
// Photos: Alan Tansey